/* s03 · Sticker: thick outlines, hard offset shadows, flat primaries, tilted labels. */
:root {
  --paper: #fffbe8;
  --ink: #111;
  --yellow: #ffd23f;
  --pink: #ff7eb6;
  --blue: #6aa0ff;
  --green: #44e0a0;
  --orange: #ff9f45;
  --text: "Fira Sans", system-ui, sans-serif;
  --m: 16px;
  --bd: 3px solid var(--ink);
  --sh: 6px 6px 0 var(--ink);
  --f-ink: var(--ink);
  --f-muted: #3d3d3d;
  --f-field: #fff;
  --f-field-bd: var(--ink);
  --f-focus: var(--ink);
  --f-err: #b00020;
  --f-btn-bg: var(--ink);
  --f-btn-ink: #fff;
  --f-btn-hi: #2b2b2b;
  --f-bar-bg: #fff;
  --f-bar-ink: var(--ink);
  --mk-btn: var(--ink);
  --mk-bar: #ddd;
  --rp-bg: #fff;
  --rp-ink: var(--ink);
  --rp-muted: #3d3d3d;
  --rp-line: var(--ink);
  --rp-area: rgba(255, 126, 182, 0.4);
  --rp-dot: var(--yellow);
  --rp-dot-ring: var(--ink);
  --rp-tag-bg: var(--yellow);
  --rp-tag-ink: var(--ink);
  --rp-bar: var(--ink);
  --rp-font: var(--text);
  --rp-num-font: var(--text);
  --cf-bg: #fff;
  --cf-ink: var(--ink);
  --cf-bd: var(--ink);
  --cf-focus: var(--ink);
  --cf-font: var(--text);
}
html {
  scroll-behavior: smooth;
  scroll-padding-top: 76px;
  overflow-x: clip;
}
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 500 1.0625rem/1.5 var(--text);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
img {
  display: block;
  max-width: 100%;
  height: auto;
}
a {
  color: inherit;
}
p {
  margin: 0 0 1em;
}
h1,
h2,
h3 {
  margin: 0;
  font-weight: 900;
  letter-spacing: -0.03em;
  line-height: 0.98;
}
:focus-visible {
  outline: 4px solid var(--blue);
  outline-offset: 3px;
}
.h2 {
  font-size: clamp(2.25rem, 7vw, 4.75rem);
}
.h3 {
  font-size: 1.75rem;
  margin-bottom: 12px;
}
.btn {
  border: var(--bd);
  box-shadow: 4px 4px 0 var(--ink);
  border-radius: 0;
  font-weight: 900;
  transition:
    transform 0.15s ease,
    box-shadow 0.15s ease,
    background-color 0.2s;
}
.btn:hover {
  background: var(--ink);
  transform: translate(-2px, -2px);
  box-shadow: 6px 6px 0 var(--ink);
}
.btn:active {
  transform: translate(4px, 4px);
  box-shadow: 0 0 0 var(--ink);
}
.btn--sm {
  background: var(--yellow);
  color: var(--ink);
}
.btn--sm:hover {
  background: var(--yellow);
}
.btn--big {
  min-height: 64px;
  padding: 16px 28px;
  font-size: 1.25rem;
  background: var(--pink);
  color: var(--ink);
}
.btn--big:hover {
  background: var(--pink);
}
.btn--block {
  background: var(--yellow);
  color: var(--ink);
}
.btn--block:hover {
  background: var(--yellow);
}
.btn__arrow {
  background: var(--ink);
  color: #fff;
}

.bar {
  position: sticky;
  top: 0;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 14px;
  padding: 10px var(--m);
  background: var(--yellow);
  border-bottom: var(--bd);
}
.bar__mark {
  display: flex;
  align-items: center;
  text-decoration: none;
}
.bar__mark img {
  display: block;
  height: 44px;
  width: auto;
}
.bar__nav {
  display: none;
  gap: 22px;
}
.bar__nav a {
  font-weight: 900;
  text-decoration: none;
  padding: 8px 0;
}
.bar__nav a:hover {
  text-decoration: underline;
  text-decoration-thickness: 3px;
}

main > section {
  padding: 56px var(--m);
}
.sticker {
  display: inline-block;
  margin: 0 0 18px;
  padding: 6px 14px;
  border: var(--bd);
  background: var(--yellow);
  font-weight: 900;
  font-size: 0.9375rem;
  transform: rotate(-2deg);
  box-shadow: 3px 3px 0 var(--ink);
}
.sticker--pink {
  background: var(--pink);
}
.hero {
  position: relative;
  padding-top: 48px;
  padding-bottom: 28px;
  background: var(--paper);
}
.h1 {
  font-size: clamp(3.4rem, 17vw, 12rem);
  line-height: 0.86;
  letter-spacing: -0.06em;
  text-transform: uppercase;
}
.mask {
  padding-bottom: 0.16em;
  margin-bottom: -0.16em;
}
.lead {
  max-width: 26em;
  margin: 24px 0;
  font-size: clamp(1.25rem, 1rem + 1vw, 1.75rem);
  line-height: 1.3;
  font-weight: 700;
}
.badge {
  position: absolute;
  right: 14px;
  top: 28px;
  display: none;
  place-items: center;
  width: 96px;
  height: 96px;
  margin: 0;
  border: var(--bd);
  border-radius: 50%;
  background: var(--green);
  font-weight: 900;
  font-size: 0.9375rem;
  line-height: 1.1;
  text-align: center;
  padding: 8px;
  transform: rotate(12deg);
  box-shadow: 4px 4px 0 var(--ink);
}

.ticker {
  overflow: hidden;
  background: var(--ink);
  color: var(--yellow);
  border-block: var(--bd);
  white-space: nowrap;
}
.ticker__in {
  display: inline-flex;
  animation: tick 28s linear infinite;
}
.ticker__in span {
  padding: 14px 0;
  font-weight: 900;
  font-size: 1.5rem;
  text-transform: uppercase;
  letter-spacing: -0.01em;
}
@keyframes tick {
  to {
    transform: translateX(-50%);
  }
}

.card {
  padding: 22px;
  border: var(--bd);
  background: #fff;
  box-shadow: var(--sh);
}
.card--yellow {
  background: var(--yellow);
}
.card--pink {
  background: var(--pink);
}
.card--blue {
  background: var(--blue);
}
.card--green {
  background: var(--green);
}
.card--orange {
  background: var(--orange);
}
.card--white {
  background: #fff;
}
.card h3 {
  font-size: 1.75rem;
  margin-bottom: 10px;
}
.card p:last-child {
  margin-bottom: 0;
}

.pains h2 {
  margin-bottom: 28px;
}
.pains__row {
  display: grid;
  gap: 22px;
}
.pains__row .card:nth-child(1) {
  transform: rotate(-1.2deg);
}
.pains__row .card:nth-child(2) {
  transform: rotate(0.8deg);
}
.pains__row .card:nth-child(3) {
  transform: rotate(-0.6deg);
}

.demo {
  background: var(--blue);
  border-block: var(--bd);
}
.demo__p {
  max-width: 30em;
  margin: 16px 0 32px;
  font-size: 1.375rem;
  line-height: 1.3;
  font-weight: 700;
}
.demo__grid {
  display: grid;
  gap: 28px;
}
.demo__mocks {
  display: grid;
  gap: 28px;
  align-content: start;
}
.demo .browser,
.demo .serp,
.demo .phone {
  border: var(--bd);
  box-shadow: var(--sh);
}
.demo .mk figcaption {
  margin-top: 14px;
  font-weight: 900;
}
.demo__report .sticker {
  margin-bottom: 16px;
}
.demo__report .report {
  padding: 0;
}

.nums {
  display: grid;
  gap: 22px;
}
.nums__lead {
  margin: 12px 0 22px;
  font-size: 1.25rem;
  line-height: 1.3;
}
.nums__out {
  display: grid;
  gap: 22px;
  align-content: start;
}
.big__n {
  margin: 0;
  font-size: clamp(5rem, 18vw, 10rem);
  font-weight: 900;
  line-height: 0.85;
  letter-spacing: -0.07em;
  padding-bottom: 0.1em;
  font-variant-numeric: tabular-nums;
}
.big__t {
  margin: 0;
  font-weight: 700;
  font-size: 1.25rem;
  max-width: 22em;
}
.nums__note {
  margin: 0;
  max-width: 32em;
  font-size: 0.9375rem;
  font-weight: 700;
}

.how {
  background: var(--green);
  border-block: var(--bd);
}
.how h2 {
  margin-bottom: 28px;
}
.how__list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 22px;
  counter-reset: s;
}
.how__list .card h3::before {
  counter-increment: s;
  content: counter(s);
  display: inline-grid;
  place-items: center;
  width: 40px;
  height: 40px;
  margin-right: 12px;
  border: var(--bd);
  border-radius: 50%;
  background: #fff;
  font-size: 1.25rem;
  vertical-align: 0.1em;
}

.how__when {
  display: inline-block;
  margin: 0 0 10px;
  padding: 3px 10px;
  border: var(--bd);
  background: #fff;
  font-weight: 900;
  font-size: 0.875rem;
  text-transform: uppercase;
  letter-spacing: 0.02em;
}
.how__list .card ul {
  margin: 14px 0 0;
  padding-left: 1.1em;
  display: grid;
  gap: 8px;
  font-weight: 500;
}
.how__list .card p {
  font-weight: 700;
}
.who {
  display: grid;
  gap: 22px;
  align-items: start;
}
.who ul {
  margin: 0 0 1em;
  padding-left: 1.1em;
  display: grid;
  gap: 10px;
}
.who ul:last-child {
  margin-bottom: 0;
}

header img {
  max-width: 160px;
}

/* client logos: an endless strip, in the header area and again beside the form */
.logos {
  padding: 18px 0 22px;
  background: #fff;
  border-bottom: var(--bd);
  overflow: hidden;
}
.logos--form {
  border-top: var(--bd);
  border-bottom: 0;
}
.logos__k {
  margin: 0 var(--m) 12px;
  font-weight: 900;
  font-size: 0.9375rem;
  text-transform: uppercase;
  letter-spacing: 0.02em;
}
.logos__track {
  display: flex;
  width: max-content;
  animation: tick 40s linear infinite;
}
.logos__track:hover {
  animation-play-state: paused;
}
.logos__in {
  display: flex;
  align-items: center;
  gap: 56px;
  margin: 0;
  padding: 0 56px 0 0;
  list-style: none;
}
.logos__in img {
  height: 56px;
  width: auto;
  max-width: 150px;
  object-fit: contain;
}
.logos__in img.logos__tall {
  height: 68px;
  max-width: none;
}

/* fixed call to action: bottom centre, on every screen size */
.sticky {
  left: 50%;
  right: auto;
  bottom: 18px;
  transform: translateX(-50%);
  min-height: 56px;
  padding: 0 26px;
  white-space: nowrap;
  border: var(--bd);
  border-radius: 0;
  box-shadow: 4px 4px 0 var(--ink);
  background: var(--yellow);
  color: var(--ink);
  font-weight: 900;
  font-size: 1.0625rem;
}
.sticky:hover {
  background: var(--pink);
}
.sticky.gone {
  transform: translate(-50%, 24px);
}
@media (min-width: 720px) {
  .sticky {
    display: flex;
  }
}

.faq h2 {
  margin-bottom: 24px;
}
.faq__list {
  display: grid;
  gap: 14px;
  max-width: 900px;
}
details {
  border: var(--bd);
  background: #fff;
  box-shadow: 4px 4px 0 var(--ink);
}
summary {
  position: relative;
  display: flex;
  align-items: center;
  min-height: 64px;
  padding: 12px 64px 12px 18px;
  font-weight: 900;
  font-size: 1.125rem;
  cursor: pointer;
  list-style: none;
}
summary::-webkit-details-marker {
  display: none;
}
summary::after {
  content: "+";
  position: absolute;
  right: 16px;
  top: 50%;
  transform: translateY(-50%);
  display: grid;
  place-items: center;
  width: 34px;
  height: 34px;
  border: var(--bd);
  border-radius: 50%;
  background: var(--yellow);
  font-size: 1.5rem;
  line-height: 1;
}
details[open] {
  background: var(--pink);
}
details[open] summary::after {
  content: "–";
  background: #fff;
}
details p {
  margin: 0;
  padding: 0 18px 18px;
  max-width: 44em;
}

.close {
  background: var(--yellow);
  border-top: var(--bd);
  display: grid;
  gap: 28px;
}
.close__p {
  max-width: 24em;
  margin-top: 16px;
  font-size: 1.375rem;
  line-height: 1.3;
  font-weight: 700;
}
.foot {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 28px;
  padding: 22px var(--m) 100px;
  background: var(--ink);
  color: #ddd;
  font-size: 0.9375rem;
}
.foot a {
  color: #fff;
}

@media (min-width: 720px) {
  :root {
    --m: 32px;
  }
  .pains__row {
    grid-template-columns: repeat(3, 1fr);
  }
  .how__list {
    grid-template-columns: repeat(2, 1fr);
  }
  .who {
    grid-template-columns: 1fr 1fr;
  }
  main > section {
    padding: 80px var(--m);
  }
  .badge {
    display: grid;
    width: 130px;
    height: 130px;
    right: 6vw;
    top: 80px;
    font-size: 1.125rem;
  }
}
@media (min-width: 980px) {
  .bar__nav {
    display: flex;
  }
  .demo__mocks {
    grid-template-columns: 1.3fr 1fr 1fr;
    align-items: start;
  }
  .demo .phone {
    width: 100%;
    max-width: 320px;
  }
  .nums {
    grid-template-columns: 5fr 6fr;
    align-items: start;
  }
  .close {
    grid-template-columns: 6fr 5fr;
    align-items: start;
  }
}
@media (prefers-reduced-motion: reduce) {
  .ticker__in {
    animation: none;
  }
  .logos__track {
    width: auto;
    flex-wrap: wrap;
    justify-content: center;
    animation: none;
  }
  .logos__in[aria-hidden="true"] {
    display: none;
  }
  .logos__in {
    flex-wrap: wrap;
    justify-content: center;
    padding: 0 var(--m);
    gap: 28px 40px;
  }
}